An advertisement for a Chinese laundry detergent brand has gone viral for its filthy racial overtones.
The Chinese laundry brand, Qiaobi converts a “dirty” Black man into an “clean” Asian man and has been “widely circulated on WeChat after appearing on television and before movies at Wanda Cinemas this month,” according to the U.K.’s Huffington Post.
The commercial begins with a paint-splattered Black man standing in the doorway of the home of an Asian woman, who is seen doing her laundry.
The man appears to catcall the woman, who is receptive to his advances as she flirtatiously calls him over. Just when he thinks he’s about to kiss her, she pops a Qiaobi detergent pod into his mouth.
She then pushes him into a washing machine and sits atop the machine patiently waiting for the load to complete.
When the cycle finishes, an Asian man, in a clean white t-shirt, emerges from the washing machine. The woman is pleased with the ‘effectiveness’ of the laundry detergent.
According to Shanghaiist, “the video is actually a blatant ripoff (even using the exact same music and sound effects) of a series of Italian laundry detergent ads that were aired about 9 years ago.”
Those disgusted with the commercial took to social media to voice their displeasure.
Watch the video above and share your thoughts below.
Media But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.