Shortly after Adidas revealed Kendall Jenner as its brand ambassador Wednesday, Instagram users took to the platform to express their disdain with the constant utilization of a Jenner — or a Hadid for that matter.
“But aren’t there other models in the world other than the Jenners, or the hadids?” one user wrote in reference to GiGi and Bella Hadid.
Another wrote, “Aren’t there other models in the world who would have brought life and excitement to this commercial?Models who’s lives would have been changed if given the opportunity? Or because they’re parents aren’t well known celebs so they don’t count?!!”
Some fans threatened to pull their monetary relationship with the brand — that also works with brother-in-law Kanye West.
Another user wrote, “Now I’m not gonna order the new stan Smith’s because I hate these ppl and what they stand for…cmon adidas get .. I hope this ends like the Pepsi ad she did…Morons” (sic).
Jenner’s partnerships with brands haven’t been well received as of late. Most recently, her campaign with Pepsi was pulled after it was accused of being “tone-deaf.”
Bernice King — the daughter of Civil Rights leader Martin Luther King Jr. — mocked the advertisement on Twitter.
The nearly three-minute commercial shows Jenner bridging police and community relations by offering an officer a can of pop.
“Pepsi was trying to project a global a message of unity, peace, and understanding” the statement read. “Clearly, we missed the mark, and we apologize.”
The statement continued, “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
See more photos of Jenner’s shoot with Adidas below: